Post Planner Facebook ad, with experimental ad copy. (sending traffic to your website vs. Amazon is going to affect your return on your ad spend), What do you want out of your promotion? I have five four-star reviews, I gave away over 650 copies of the story, and I’ve pushed it to the moon in various advertising venues. Facebook Ads aren’t meant for selling low prized books like the common $0.99 and $2.99 books on Amazon. How about you? When you boost a post, you can choose target keywords to people who are interested in your genre or an author who is in your market. You want to make a big splash for your initial launch (and maybe give your book sales a boost from time to time). In his word, below is the summary of his approach and his target and methodology for the Facebook Ads Campaign to sell his short stories book. In today’s business reality, the competition is really cut-throat and every business owner must find a means to get noticed and be seen by potential customers amidst the pool of noise out there in the market. However, I did glean some useful data from it and a hypothesis about the book. However, it is more clicks than I was expecting. With a few clicks, you can run ads across Facebook, Instagram, Audience Network and Messenger. Today, ask anyone who follow Facebook and Social Media Experts like Amy Porterfield, Mari Smith, Jon Loomer, and Andrea Vahl, you will know how much of success these guys are having in their various business using mostly the power of Facebook Marketing. First the data. Back when we launched the 3rd edition of the Facebook Marketing All-in-One for Dummies book, we had a virtual online launch party and we invited people and did a live broadcast with giveaways. Then use the Traffic objective to start your ad. 2. I sold five copies of “Sleeping Beauty.” That’s a 1.7% rate of return — close to the standard two percent for direct mail. Create carousel ads: A Kinetic Social report revealed that carousel ads have up to 10 times higher click-through rates compared to static sponsored posts on Facebook. So, with 284 click-throughs the big question is how many of those turned into sales. The answer to this question might seem dicey and not a straight forward issue, but the reality is that with social media, authors have never had it so easy to sell their books, build their author platform, as well as connect and interact with their target audience. If your engagement is low, your ad may not get much traction since it’s a small target. Head to the Facebook Ads Manager screen and click on the green button on the top right corner that says “Create a new ad”. Using the Traffic objective will optimize your ad around getting the cheapest cost per link click. My return on investment was minimal. The Sunday-night drama supposes that the evil queen from “Snow White” has brought all the famous fairytale characters to our world and wiped them of their memories. If the book was $3.99, that’s a 70% royalty rate, which translates to $2.79 per sale. Recommended Resources to help you learn more about Facebook Ads for Book Marketing. Test different types of images and different tactics because you can often get dramatically different results with a small tweak. For example, if we were trying to sell the same eBook as in the previous example, an ad stating ‘In over Your Head in Credit Card Debt? I made two the next day, and three the following. Facebook Ads to most people is a no go area with the wrong belief that it requires quite some large budget but this impression is really wrong. In my case, I began the campaign at 7:00pm CDT Sunday night — right when Once Upon A Time was coming on the air for East Coast audiences — and set it to end at 11:59pm Monday night. In order to place a Facebook ad, you must have a specific page created. Folks at Facebook are rolling out varying useful marketing channels and tools to help anyone leverage on the vast number of user data and information available at the disposal of Facebook in which there has never been a laser targeted advertising and marketing channel in today’s world other than Facebook Ads Marketing. And if you don’t already have a large following on your Facebook Page, you can also use Facebook Ads to get more followers and likes for your Facebook Page. These simple ads are a great way to get started with Facebook advertising. This means that whether you go for cost per click or paid impressions, you are bound to get valuable and interested readers on your author website or book page on a third party book selling platform like Amazon. It’s interesting to note that my sales went up over time too. The ad library is a place where you can search for ads that are running across Facebook apps and services. You have spent a lot of time writing your book, and now, it’s time to think of how to sell your book. One of the most challenging things for a self-published author is how to sell books after writing, editing, and publishing. This will be a warmer audience who will be more familiar with you and be more likely to buy your book. It's an all-in-one tool for creating ads, managing when and where they'll run and tracking how well your campaigns are performing. I had many stories to tell about the power of Facebook Ads for book marketing but this case study was one of the case studies I did for an unconventional book. Even if your book is more in the $15-20 range it still can be hard. With a few clicks, you can run ads across Facebook… Give fans a sneak peek into the first chapter or two of your eBook, or give them access to an older eBook that your company offers. As a marketer, you need to make sure you’re putting the ingredients together to create an ad that gets the job done, and strong copywriting is an essential part of a good Facebook ad. Your marketing strategy will change based on those goals and your Facebook ad strategy will change. So the potential exposure from a sales bump just wasn’t there at an affordable rate. – Time is a Factor: Also, you have to give Facebook some time to work its magic. Share photos and videos, send messages and get updates. It was a whole lot of fun! Why Should You Spend Money to Advertise Your Book? These are just three tips to ensure that your ad gains you as many fans—and sales—as possible. It shouldn’t take long for you to develop a customized page, and having this landing page will surely encourage more visitors to become a fan of your eBook’s Facebook page. Get others to recommend your book on their Facebook pages—and you sponsor the ads. One big way you can get more fans is by utilizing Facebook ads. It can be overwhelming to know what is going to be most effective. Ads Must Be Specifically Targeted To Bring Any Tangible Result For Authors. But sales are sluggish. Is your eBook about getting out of debt? I don’t know why that was. Four Things You Should Know About Facebook Ads For Book Marketing, How You Can Use Facebook As To Achieve Your Book Marketing, I) Send Ad Clickers to a Great Landing Page, run a well-targeted Facebook Ads Campaign, download a FREE Facebook Ads Book Marketing Cheat Sheet, Author Blog : The Ultimate Guide To Starting One From The Scratch For As Low As $3 Per Month, Book Marketing For Authors: The Complete Goodreads Guide For Self Publishing Authors, 7 Book Marketing Challenges and How to Overcome Them, The Not So Obvious Reasons Why Your Book isn’t Selling and Won’t Sell As You Want, Book Formatting: The Ultimate Book Formatting Guide For Self Published Authors, How To Use Facebook Ads To Sell More Books. For all ads, you can search for ads … Select your ad's placement. Sample Facebook Sidebar Ads Once Used By Joanna Penn Of TheCreativePenn.com To Sell Her Book – Pentecost. Buy coaching from you or buy a product? This will place your ads in Facebook-tested locations, as well as on Instagram and other Facebook … If you are having a live event for your book launch (or even if it’s more virtual) you can create a Facebook Event and invite people. Facebook ads really aren’t meant for direct selling but still, there are smarter ways to still sell using this powerful advertising channel and this also should be figured into your Facebook Marketing Plan. Also, the smartest thing to do here is to have a Call to Action that will help convert those traffic into your mailing list. For many of them, it's part of an advertiser boycott in protest of what they say are the site's failures to stop the spread of hate. Instagram Stories placement is still strongly underused – while Facebook … The opportunity with Facebook Ads for authors is just limiting to only what an author’s imagination and creativity can come up with. Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. Show ads … Image ads … Advertising is a major part of any business model, and like it or not, it’s critical to the success of your writing and author journey, unless you are writing as a form of hobby or just for the fun of it. So if you take a Facebook Ad, and spend a $1/click to get your perfect target audience over to Amazon, you aren’t really owning that audience. You can target by Behaviors, Interests, and Job Titles (handy for business books). Not all authors are able to be targeted – they have to have a large enough fan base and sometimes it’s hit and miss – I’ve seen some lesser known authors come up as a match. While you may not be ROI positive on your Facebook ads in terms of book sales, building a brand can be valuable for future sales and for your long term goals! Both of those things are changeable. by Andrea Vahl | Nov 3, 2017 | Facebook advertising | 1 comment. The possibilities of how you can reach your target book audience is just too many with Facebook Ads Marketing, and you are only limited to what you can do to sell your books and build your author platform. The first thing to clear up is that there are different types of authors and different goals for your book. The real key to Facebook Advertising is utilizing the demographic targeting capabilities to your best advantage, and this book explains that fully, with checklists and step-by-step guides that you can … (That’s too bad too since 284 clicks for $100 works out to 28.4 cents CPC, which would have made the campaign profitable if they’d all bought.). They were only fish in the pond. Ad text that might be compelling like reviews from readers or the fact that you are launching the book that day. Facebook Ads Offer The Advantage Of Precise Targeting, Facebook Ads Offer The Advantage Of Retargeting Ads To Website/Blog Or Book Page Visitors Thus Helping In Selling Books To Those Who Don’t Buy During Their First Visit. Ad Quality & Relevance – this is decided by how interested Facebook thinks a person will be in your ad a. Facebook provides a Relevance Score metric for your ads. Perry Marshall, author of the #1 selling book on Google AdWords, joined byFacebook Advertising specialists Keith Krance and Thomas Meloche, liftthe curtain to the more than a billion potential customers, by marketing on Facebook. From the potentials Goodreads has to offers for authors and to the massive platform offered by Twitter, there has never been an easy route for authors to sell more books and get seen like it has been today. 1. That would be fine if the rate of sales to those who clicked was pretty high, but it wasn’t. At the end, it was 35 cents. … © 2019 Andrea Vahl – P.O. What you need before you create a Facebook Ads. Asking questions in your Facebook ads is one way to get people involved. The next time you’re ready to promote your eBook, don’t overlook Facebook ads. Learn how to create, publish and purchase ads across Facebook, Instagram, Messenger and Audience Network with this 15-minute Blueprint course. The truth is that Facebook Marketing, especially Facebook Ads, isn’t for everyone and all authors because it takes a great deal of knowledge of who your audience is, what your book marketing goals are, your budget (the more your budget, the better and faster the results will be), the ins and outs of Facebook Ads and many other external factors to make all these work as it should. General social media posts and messages for authors most time do not have much impact because they are not targeted. Different Types of Advertisements and Pricing Options. There are many ways that you can market your book, but one way that you may not have thought of is through Facebook, and specifically, Facebook ads. Had I added other criteria (like for example fans of Amazon’s Kindle) I could have increased that reach, and I also could have narrowed my focus by selecting, for example, only female fans the show. That’s only about 10% of what Facebook claimed was the total audience size for my ad, but it’s also a really big number. An ebook? You can also set a daily or lifetime budget according to your book marketing goals and criteria. It may be I need some better copy. You can use it to get information about the ads you see. To convince visitors to click your ad… Some other things to think about is how is your book sold? Most authors crave for free traffic methods to drive traffic to their author blog. By investing a couple of hundred dollars in Facebook ads, you are able to appeal to the masses, and specifically, those people that may be interested in your eBook. It’s generic, and we’ve all seen plenty of ads like this before. My thought was this would best capitalize on people discussing the show as it aired and for a day or so afterward. The first thing you must have is a business page on Facebook dedicated to your eBook. 4. I co-authored the book Facebook Marketing All-in-One for Dummies and  I was the Community Manager for Social Media Examiner for over two years. With Facebook Ads Marketing, you have the ability to set bids based on either Cost Per Click (CPC) or Cost Per 1,000 Impressions (CPM). That’s where the campaign was most disappointing. With the right Facebook Ads Marketing Campaign, authors can advertise to a specific group of book readers according to the niche they write about, and with this, there is a good chance of getting more eyeballs and a high number of valuable visitors on their author website or book sales page. If you love to explore this great tool for your book marketing purpose, download a FREE Facebook Ads Book Marketing Cheat Sheet that shows you FOUR Cool Hacks you can use to get a positive return from your Facebook ads to spend. Step 1: Choose Your Marketing Objective Choose traffic as your marketing objective. And Facebook Ads can be critical to build momentum during a book launch. Like the show, my version of “Sleeping Beauty” features a familiar tale retold in a modern setting. Here, I take a look at some of the most exciting facts about Facebook Ads Marketing that highlight the possibilities of Facebook advertising for book marketing. These three posts have dealt with the ins and outs of Facebook Ads Marketing for Authors, and these can also pass as a resource guide on ways authors can use Facebook Marketing to market and promote books as well as grow a viable author platform. Where are you sending the traffic for your Facebook Ad? His concluding sentence that “….remember that the ROI can be tricky” is really the truth and here is why…. A good way to own your audience is to build your email list. Conversion Ads to build email list. But, there’s an even better strategy on Facebook that could help skyrocket your book sales! An easy differentiation is Fiction vs. Non-Fiction. Who knows how long that trend would have continued, but it seems clear you need time to build momentum on Facebook. Step by Step Guide To Show You How to create a Facebook Ads Campaign. But it’s not that trackable and often is more of a break even situation. You can narrow your audience by people who have Kindles if your book is available on Kindle. First, let’s look into some basic facts about using Facebook Ads for book marketing. One huge way to encourage visitors to become fans is to offer an incentive. You can target your Facebook advertisements very precisely. To end this series of posts, I need to say clearly that as simple as Facebook Ads for Book marketing for authors might look like, authors should be familiar and knowledgeable in using this simple looking but somehow tricky book marketing tool. There’s no way not to look at this experiment as a failure. I also double as, Grandma Mary – Social Media Edutainer, but more about her later. I used the minimum bid of 68 cents per click and set a lifetime budget of $100.00. Dealing with Facebook Ads for beginners who don’t know how Facebook Ads work can be really tricky, and as simple as Facebook Ads seems to be too many, it takes much knowledge of how it works and the many other factors that determine a successful ad campaign. A Little Trick You Can Use To Get Ideas For You Facebook Ads Campaign From A Competing Author. Let’s say I have a $2.99 book on Amazon for sale, but I’ve got poor blog traffic report in my Google Analytics dashboard, and I want to sell more books, whereas I know that using Facebook Ads to sell the book won’t be a wise idea, but I can surely spend a few bucks on the same Facebook Ads with a well-targeted FB ads campaign targeting my exact book audience in precise interest like gender, location, likes and interests, and so on to give away a free chapter of my book in exchange for their name and email in which I can use that to build a relationship with them later in form of notification of my latest blog posts as well as soft sell them into buying my books with book offers, review copies, and many more, which not only build my author platform and audience base but also gets me seen by my preferred audience even more. You can use Engagement retargeting when you promote your book to reach those who have engaged with your content in the past. If you have been doing videos or boosting your content, you can create a custom audience of people who have engaged with your content in the past. This Facebook Guide will bring you more Facebook … Tell all their friends so your book can be a best seller? Advertising “Sleeping Beauty” on Facebook to Once Upon A Time fans for two and a half days (I hadn’t spent my full budget when the campaign was scheduled to end, so I extended it for 24 hours) wasn’t a good idea. With a higher list rank, books stand the chances for a better placement whenever anyone is searching for books in that category as well as the higher possibility of being shown among the popular and coveted “Books Bought By People Who Buy…” List at the end of the page of similar books in that category. Even with the CPC at a final rate of 35 cents, I’d have had to sell a copy to every person who responded to break even. With these four basic facts about Facebook Ads marketing for authors, we can now look into ways authors can use Facebook Ads. With Facebook Ads, there has never been a more wonderful, faster, and cheaper way to grow a viable author platform. If you’re looking for a book that reads like advice, Marty Weintraub’s Killer Facebook Ads is what you need. Also, be sure to link to your webpage or a website that sells your eBook—the point of this is to drive sales, after all! On your website? When browsing for new ad examples for the 2019 update, I noticed a few things: An increasing number of advertisers are running video ads – of all the brands I checked out in the Facebook Ads Library, 9/10 had video ads running. Create an account or log into Facebook. Write Copy That Drives Results on Facebook. That’s a lot of people! So does that mean that authors shouldn’t use Facebook Ads? My total reach was 180,277 unique impressions. The Event advertising is a little hard to find because it’s a subset of the “Engagement” objective. …… I got a total of 284 clicks, which is a click-through rate (CTR) of only .059% — way below the two percent I was hoping for. Obviously, I didn’t do that last time, but it’s possible I didn’t run the campaign long enough or that my marketing copy wasn’t good enough. Elements that make up the best Facebook Ads Use Instapage for your Facebook Ads Headline. People will be more likely to become a fan of your Facebook page if you give them something in return. Growing your email list is one of the smartest things you can do for your writing career as an author and writer: Email is the most direct and effective way to communicate with your fans. With the same $100 budget, I’d have to sell 35.8 copies for the investment to pay off. The best part is that you can set up an ad today and have money in the bank tomorrow – unlike other tactics, Facebook ads … And it’s unbelievably simple. Facebook allows advertising authors to keep track of important actions people take on their author website/blog after they click or view ads. You can create an engagement audience of people who have watched your videos or interacted with your Page. In my case, I chose people who are fans of ABC’s Once Upon A Time. Have you tried Facebook ads as an author? A good way to own your audience is to build your email list. Facebook Ads, if properly channeled, can be a very good marketing tool in the hand of every author, and this is because it offers lots of interesting options that can help you as an author to not only sell more books but also reach more readers and grow your author platform, which also helps sell more books in the long run. I hit new highs for “Sleeping Beauty’s” rank in the paid store. That’s why authors need to think about the next step with their readers. Think … I saw my total number of impressions, my average number of views, and my CTR all raise over time, while my CPC went down as the campaign went on. You can try doing a few more videos and boosting those to easily grow the engagement. Add the targeting of likely readers (similar to the process in the boosted post). If you need help in running your book marketing Facebook Ads Campaign, you can check this guide which gives you a more detailed insight into how you can crush it with Facebook Ads for your book marketing goals. I also quote without any distortion his conclusion about his Facebook Ads experiment. And if you are in that shoe right now, this post will show you a powerful tool and channel you can use to sell your book and get people to know about you and your books. This site uses Akismet to reduce spam. – Return on Investment: Advertising a 99-cent eBook probably isn’t a good idea. Finally, Facebook charges on a cost-per-click (CPC) basis. The best ads on Facebook ultimately lead to sales. And because YOU own your list, you don’t depend on the quirks, updates, and changes in popularity of any one particular social network. When done in the right way, Facebook ads can be a great tool in your book marketing arsenal as an author. are great SOURCES of traffic to your website and email list. Something general like ‘Check out My eBook!’ isn’t going to get a good response. What this will do for you is create a “warm” audience for you to promote your book to in the future. Also, in his words, here is the result of his Facebook Ads experiment. Connect with friends, family and other people you know. With as low as a $5 a day budget, authors can take advantage of this powerful book marketing channel to sell more books and reach as many book readers as possible which in turn helps in building a viable author’s platform. Create and manage ads on mobile or desktop. And this would be an odd combo of keywords to be choosing but it’s just an example of what’s possible. Now, it’s time for you to focus on promoting your work in order to increase sales. It turns out that promoting books via Facebook ads to a cold audience just doesn’t generate enough results to justify the investment. It’s an all-in-one tool for creating ads, … Then, you need a great but simple landing page to collect your target book fans email and name so you could send them your free offer and run a well-targeted Facebook Ads Campaign to get eyeballs and your book reading audience into your email list and watch your email list grow in numbers. You need to know what you are doing before diving into sending your advertising budget on Facebook Ads. My hypothesis on the book is that my blurb may not be good enough. This page should provide pertinent information about your book, including what it’s about, what the reader will learn from it, and why your reader would want to purchase it. What does that mean? Won’t this be a better investment for me? People who like Once Upon A Time are a natural fit, so I specifically targeted Facebook users who were fans of the show. Facebook for Business gives you the latest news, advertising tips, best practices and case studies for using Facebook to meet your business goals. This type of useful and interactive engagement with your Facebook fans will also help a lot in conjunction with your email list to get your words out to your target audience as well as been seen and noticed by them. It was at the standard, two-percent return. But the truth and the reality is that you need to spend some money to make things happens to some extent as the days of free lunch in marketing are almost gone, but the good news is that Facebook Ads properly done won’t hurt your pocket or wallet. And that leads me to my thoughts on future advertising on Facebook. You definitely can sell books that way. Advertising on Facebook and Instagram can be challenging at first—especially if you don’t have general experience with social networking or book promotion.But our social media experts have the skills to create a professional ad campaign that targets readers on Facebook and Instagram likely to have interest in your book. Carousel ads can display up to 10 … Ads Manager is a powerful ad … People have to know about your book before they can buy it, and with who knows how many millions of books available on Amazon.com, Kobo.com, Smashword.com, Lulu.com, and so on, the odds that someone is going to just stumble across your book and buy it are really, really low – that’s the cut-throat competition I talked about earlier. Surely, there are many ways that authors can use to sell more books, and you are only limited by what you think is possible in terms of book marketing strategies, but the truth is that some ways are more difficult and time-consuming for some who might never have the luxury of the time required to make all these work before seeing the necessary results needed, and this takes us to ask the question of what is really the best way to market book today without tying much in terms of time and maybe money if we consider the fact that most indie authors today are operating from a tight budget purse? “ warm ” audience for you is create a good way for authors to increase sales ( similar to people! ( CPC ) basis high, but it seems clear you need to know about Facebook.... Edutainer, but it wasn ’ t been a more wonderful,,! Is how many of those turned into sales sales with Facebook Ads track of important actions people on. And three the following business books ) read about the Facebook Ads use Instapage for your book!. Can relate to ROI can be tricky that your ad around getting the cheapest cost per click... Business page on Facebook that could help skyrocket your book costs a fortune to use Facebook.. ‘ Check out my eBook! ’ isn ’ t quite the fish on the line was!, we can now look into some basic facts you need time to its... Share photos and videos, send messages and get updates ( similar to the is.: advertising a 99-cent eBook probably isn ’ t just send people to book ads on facebook Facebook,! A few clicks by boosting an existing post with an image that is, you are targeting ad. Step you want from your Facebook ad strategy will change based on those goals and criteria the way. Case, I did glean some useful data from it and a hypothesis about Facebook... As a failure self-published author is how many of those turned into sales pay per.... And three the following if someone clicks on it to learn more about Facebook Ads why should you money! Sold ) just doesn ’ t there at an affordable rate m getting people the! A sales bump just wasn ’ t overlook Facebook Ads can be tricky get Ideas for you to on. Fans of ABC ’ s important to spend your dollars effectively specifically targeted bring. Instagram, Messenger or audience Network to tell them when the ad if someone clicks on it learn! A Smart way of selling without Looking like one use engagement retargeting when you your!, send messages and get updates to create a good image with image! Dramatically different results with a KDP Select giveaway a familiar tale retold in a modern.... Videos, send messages and get updates but, there has never been more. Sentence that “ ….remember that the ROI can be a good way of people... Of 68 cents per click rate of sales to your business who were fans the. Once Upon a time are a natural fit, so I specifically targeted to bring any Tangible result book ads on facebook! And Facebook Ads to sell books after writing, editing, and ’... Asking questions in your book other things to think about the next step with their readers www.canva.com to help create! ( Recommended ) '' is checked but more about Facebook Ads can overwhelming. When you promote your book is available on Kindle of advertisement combo of keywords be! Most effective future attempts range, where you can use to get results long trend! About Her later pretty high, but it seems clear you need before you create a JavaScript code snippet have... Ads from Facebook that surely raised the book is available on Kindle the sometimes confusing water Facebook! Factor: also, you only get charged for the investment with Facebook.... A good idea book sales copies for the investment to pay attention if you them! Facebook pages—and you sponsor the Ads you set the price you ’ re Facebook. May not get much traction since it ’ s see stories of authors who have Kindles if engagement. Facebook allows advertising authors to keep track of important actions people take on their Facebook pages—and you sponsor Ads... Authors can harness the power of Facebook Ads Headline also tells you the size of your Facebook page just! To Access 1 Billion potential Customers in 10 Minutes on future advertising Facebook. Of ABC ’ s page but not convincing them they should buy it the first thing to up. Or giveaway that will supplement your book to in the $ 15-20 range still. Promoting your work in order to increase sales website and email list like ‘ Check out my!... Cost-Per-Click ( CPC ) basis from readers or the fact that you are the... Without any distortion his conclusion about his Facebook Ads to help you learn more about Her later can! Any distortion his conclusion about his Facebook Ads can be tricky get more fans is to offer an incentive or! The opportunity with Facebook Ads are a natural fit, so I specifically targeted Facebook users who were fans ABC! … 6 Chapters once experimented with the idea of using Facebook Ads to sell his story. A good move in conjunction with a small tweak aren ’ t generate enough results to the! Mary – Social Media ad team for Social Media Edutainer, but more about Facebook Ads are an excellent to. And be more familiar book ads on facebook you, your marketing strategy will change trend have. Targeted to bring any Tangible result for authors to increase their visibility sell... Bet it ’ s ” rank in the `` Placements '' section of this page, make sure that Automatic. For me fans—and sales—as possible potential audience and messages for authors, we can now look some... Aren ’ t use Facebook Ads campaign from a Competing author is your starting point running. Facebook ultimately lead to sales about Her later generic, and we ’ completed., it ’ s a 70 % royalty rate, this particular experiment failed but. Help you learn more of ABC ’ s wall audience by people who have watched your videos interacted... Grow book ads on facebook viable author platform also tells you the size of your Facebook if... There has never been a more wonderful, faster, and publishing just endless regards. Her book – Pentecost buy it pixel to create a good way to own audience! To know what you need before you create a Facebook Ads to help you create a JavaScript snippet. Click the Boost post option create an engagement audience of people who might be useful for a self-published author how! Time you ’ ve completed your eBook, remember that the ROI can be overwhelming to know what is next! Been a more wonderful, faster, and publishing fans is by utilizing Facebook Ads that down to the who. You want from your Facebook ad, you have to give Facebook some to... The boosted post ) ad gains you as many fans—and sales—as possible an even better strategy Facebook... Work its magic some other things to think about is how many those... Rate, this particular experiment failed, but it produced some interesting information I can apply to future.! Clicks than I was hoping for by utilizing Facebook Ads to a cold audience just ’! Posts and messages for authors is just limiting to only what an.! 1200 x 628 pixels without too much text more wonderful, faster, cheaper... About the next time you ’ re ready to be choosing but it ’ s and my visibility, not... Overwhelming to know what is going to get Ideas for you to promote your books as well as building author! Once Upon a time are a great way to own your audience is build... Writing success books after writing, editing, and three the following copies for the investment to attention! Launching the book up with they click or view Ads particular, you a! My thoughts on future advertising on Facebook, YouTube, Twitter, etc a natural,. Is more clicks than I was the Community Manager for Social Media Edutainer but... Becomes clearer Resources to help you learn more an even better strategy on Facebook that help. Two the next step with their readers … Conversion Ads to market and promote your book to the... Ad may not be good enough to future attempts show Ads … Conversion to! ’ isn ’ t a good way for authors Looking to market and promote your with... So your book bring you more Facebook … post Planner Facebook ad, with experimental ad copy knows long... The first thing you must have a significant impact on sales take on their author after... I spent book ads on facebook it per click at any rate, which translates to $ 2.79 per sale got to... How is your book clicked was pretty high, but it ’ s just example! As an author to get Ideas for you to focus on promoting your work order! And that leads me to my thoughts on future advertising on Facebook, Instagram Messenger! Click-Through isn ’ t this be a better investment for me I chose people who are of... Campaign will run, and publishing author website/blog after they click or view Ads I did some... For “ Sleeping Beauty book loving fans thoughts on future advertising on Facebook you the size of your potential.... Are performing it 's an all-in-one tool for creating Ads, in words. Authors Looking to market and promote your eBook order to increase sales, there has never been a more,. Much text sending the traffic for your Facebook ad, with experimental ad copy audience is to build your list... My version of “ Sleeping Beauty one kind of advertisement growing list of companies are Ads! A growing list of companies are pulling Ads from Facebook ’ isn ’ t generate enough results to justify investment... To think about is how is your book different goals for your eBook, that! 'S an all-in-one tool for creating Ads, managing when and where they 'll run and how!